Filthy Wealth

Filthy Wealth, an Atlanta-based streetwear brand built on exclusivity and cultural edge, needed a unified system to match the energy of its fast-growing community. With consistent sold-out drops and demand far outpacing supply, the challenge was creating a cohesive brand presence that could keep pace with rapid growth—across digital platforms, physical product, and direct-to-consumer marketing.

Our partnership with Filthy Wealth has been equal parts brand building and growth execution.

On the brand side, we delivered:

• Brand Guidelines that locked in the visual language, tone, and creative direction.
• Website implementation that translated the brand into a digital flagship.
• Marketing collateral & social campaigns to maintain consistency and hype across every channel.
• Apparel design for the past four collections—each aligned with Filthy Wealth’s Atlanta-rooted identity and built to sell out.

On the growth side, we designed and executed:

• Email & SMS marketing that tapped directly into the Filthy Wealth community, using urgency, exclusivity, and storytelling to drive sales.
• Drop-focused systems built to handle high traffic, maximize conversions, and engineer repeat sell-outs.